Intro to Marketing- Thoughts on placement and supply chain.

http://business.time.com/2013/04/09/the-trouble-lurking-on-walmarts-empty-shelves/

This article explains what happens when supply chain isn’t running efficiently. I was originally trying to investigate if Walmart’s habit of rearranging their stores has to do with product placement, but I found this instead. It seemed more interesting, and the only resource I found on store rearranging was that “so you buy more things”.

The article goes on to say that Walmart’s shelves are having empty spaces because they cut hours for employees- leading to too much work for too few people. This means that the employees can’t stock the shelves efficiently. If product isn’t out for people to buy, it’s not going to sell. Even if the economy has everyone cutting back, it’s not going to be good for a retailer if they can’t sell products.

This does actually factor into product placement as the products aren’t being placed.

http://www.investopedia.com/terms/p/product-placement.asp

I also found a different kind of product placement. In media, an item with a clear brand could be placed as part of a company’s marketing plan. It would make sense for the company to pay a movie production team to include their product even for a little while.

The article mentions the James Bond movies. It’s easy to see how much publicity Aston Martin gets for having James Bond drive their cars in every movie. Another example would probably be the amount of Superman merchandise in Seinfeld.  Yet another example of product placement would be the fact that when youtubers mention that they like products, companies may send them samples to keep them talking. Animator Lindsay Small was given Pretzel Crisps after talking with the company’s social media team on twitter. She then made a video about the Pretzel Crisps coming in the mail- further building publicity for the brand (unfortunately I can’t find that video).

I didn’t know too much about supply chain management, so I decided to research that a little more. I found this infographic about supply chain facts.

http://cerasis.com/2015/01/16/supply-chain-facts/

This infographic shows stats on everything from drones to free shipping wait times, sustainability, online retail, and number of truckers out on the road.

I remember the class discussion covering the logistics side of supply chain. With the infographic’s stat projection, the shortage of truck drivers is going to grow to a massive problem. If there aren’t enough drivers to transport the products, then the products aren’t going to get to the store. I don’t know if this is counting trucks that ship online purchases or not, but either way prices could go up as demand could start to vastly exceed the possible supply.Companies will have to pick up this slack as soon as possible, as you can’t sell products that are still back at the warehouse or distributing center.

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